This is a photo of me in Paris 2 years ago where the initial concept for sassind was born. Since then my husband and business partner, Craig, and I have travelled the globe researching techniques, and sourcing only the finest quality materials and suppliers to create our ranges of lounge and travel wear.
We now share the travel between us, and both work in and on the business daily. My main roles include (but are certainly not limited to) creative design, product development, and all elements of digital and print marketing. I love what I do, and am so excited to have something we can call our own.
As someone who lives and breathes fashion it was a simple choice to move from Perth to Melbourne, the fashion capital of Australia. After graduating from RMIT's fashion school in 2014 I enjoyed putting my skills to practice, working closely with Tamara in Sassind's naissance. As a travel wear company Sassind has proven to be a perfect fit. I currently work remotely for Tamara in Whistler, Canada; combining my love of snowboarding and fashion. Most of all I am thrilled to be working for a brand that shares my passion for producing beautiful products that are kind on the planet and the people who make them.
Since the beginning of sassind, I have been lucky enough to be involved in the social media strategy and the creation of the very distinct sassind voice. Having worked in all facets of design ranging from textile design, graphic design to advertising and product development, I can share my 15 years of experience with the team at sassind and watch it grow into the luxury loungewear brand that is being embraced across the world.