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winter 2019 : the campaign

winter 2019 : the campaign

May 31, 2019



One of the most satisfying jobs to work on here at sassind are our campaign shoots. It's a culmination of months of planning, the back and forth of samples that are tried and tested, the scouting of locations and of course, working with a great team that always brings our creative vision to life.

Campaign shoots are neither glamorous or easy. They are long days, easily disrupted by weather and usually marred by one or two 'forgotten' pieces of stock! But with five campaigns under our belt, working on winter 2019 was an absolute dream. The team that we have been working with over the past three years has gotten to know our brand so well that working together to capture the look and feel of sassind is becoming second nature.




Location: Lon retreat, Point Lonsdale

After shooting our previous campaign in Bali, we knew this shoot would have to have a pretty fantastic location... and that was when we heard of Lon Retreat. Situated across over 200 acres of rural and conservation land and hidden away on a hill by the ocean, Lon Retreat features seven luxurious suites, a Mineral Spa and is so gorgeously styled in what is described as 'earthy tones with contemporary luxury'.



With a collection that features greens, blues, charcoal and grey marle, Lon retreat worked perfectly as our backdrop. It's proximity to the beach and local wetlands provided a natural backdrop for a collection made for travellers. It's subtly styled interiors are luxurious and inviting, warm indulgent - much like the cashmere from the winter 2019 collection.



the team


  • Tamara, the director of sassind, starts working on shoots months earlier. With the new products in mind, she develops the concept and outfit combinations, scouts locations and schedules the day so everything runs smoothly.
  • Our Photographer Nikole Ramsey (with assistant Jade) has been with us from the very beginning. Her attention to detail and ability to capture the most amazing light is uncanny.
  • Our hair + make up artist Kate Radford can work some serious magic, her experience in fashion and we love her ability to make our models look so fresh and natural.
  • Our model for Winter 2019 is Maddy. An absolute beauty that embodies the sassind traveller, the homebody + the dreamer.
  • Vicki + Sharon are our handy helpers. Making lunches, ironing outfits + doing coffee runs to keep the team working and happy. Their delicious soup in the middle of a rainy shoot day was a godsend


We want you to experience the full business that is sassind, to know where the products come from - to know who is making your clothes + to know who is photographing your clothes. Involving you in our processes so you know that we are passionate about our brand and work hard to keep it to a standard we are proud of.



view the entire collection now...




see all of our past campaigns... 

 





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