FREE SHIPPING for all orders over $129 + AFTER PAY: buy now, pay later!

summer 2019 : the campaign

summer 2019 : the campaign

November 12, 2019


I've said it time and time again, one of the favourite parts of my job is our bi-annual campaign photoshoots.  I love the team we work with, I love the lead up scouting for locations, and perhaps most especially, I love seeing a collection that we've spent the last 6 months developing all come together. Tamara xx





Location:  Mt Macedon

This year we chose Mount Macedon as our location. We've spent a lot of time up the mountain these past months setting up sassind guesthouse, and it's given us a renewed admiration for the beauty of the area and its community. We commenced the shoot at my friend Liz's property at the base of the mountain, then moved onto my family's property further up the road, and finished the day amongst stunning Australian bushland at the peak of Mount Macedon.



the team
  • Tamara, the director of sassind, starts working on shoots months earlier. With the new products in mind, she develops the concept and outfit combinations, scouts locations and schedules the day so everything runs smoothly.
  • Nikole Ramsey (with assistant Jade),our superstar campaign photographer, who I now know as a perfectionist and will go to great lengths to get the shot just right.
  • Our hair + makeup artist Kate Radford can work some serious magic, we love her for keeping us all entertained and for her 'can do' attitude.
  • Our model is Maddy who we've used 3 times now, not just because she looks amazing, but because she is a pleasure to be around and the ultimate professional.
  • As always, having lunch prepared by Tamara's Mum (Vick) and her friend Sharon is a highlight for the team, and a special shout goes out to these two also for their outfit prep and steaming efforts. 



    Also in The Lounge

    Explore far North Queensland
    Explore far North Queensland

    June 03, 2020

    When the world finally returns to normal, few domestic Australian destinations are worthy of the big travel dreams that we all hatched while under lockdown. Queensland’s Far North is an exception.

    Read More

    Listen. Watch. Work. Repeat.
    Listen. Watch. Work. Repeat.

    April 27, 2020

    Shannon has been working from home for over 15 years. But as a co-parent of three girls, small adjustments to her routine have proven necessary in running a tight ship. Here is what she's been listening to + watching during lockdown, with links if you wish to check them out.

    Read More

    Work. Cook. Read. Repeat.
    Work. Cook. Read. Repeat.

    April 14, 2020

    Giving you an insight into what Tamara, co-founder of sassind, is tuning into to help her get through isolation. A collection of cooking & reading inspiration, including her favourite pieces to wear for everyday comfort at home.

    Read More