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summer 2019 : the campaign

summer 2019 : the campaign

November 12, 2019


I've said it time and time again, one of the favourite parts of my job is our bi-annual campaign photoshoots.  I love the team we work with, I love the lead up scouting for locations, and perhaps most especially, I love seeing a collection that we've spent the last 6 months developing all come together. Tamara xx





Location:  Mt Macedon

This year we chose Mount Macedon as our location. We've spent a lot of time up the mountain these past months setting up sassind guesthouse, and it's given us a renewed admiration for the beauty of the area and its community. We commenced the shoot at my friend Liz's property at the base of the mountain, then moved onto my family's property further up the road, and finished the day amongst stunning Australian bushland at the peak of Mount Macedon.



the team
  • Tamara, the director of sassind, starts working on shoots months earlier. With the new products in mind, she develops the concept and outfit combinations, scouts locations and schedules the day so everything runs smoothly.
  • Nikole Ramsey (with assistant Jade),our superstar campaign photographer, who I now know as a perfectionist and will go to great lengths to get the shot just right.
  • Our hair + makeup artist Kate Radford can work some serious magic, we love her for keeping us all entertained and for her 'can do' attitude.
  • Our model is Maddy who we've used 3 times now, not just because she looks amazing, but because she is a pleasure to be around and the ultimate professional.
  • As always, having lunch prepared by Tamara's Mum (Vick) and her friend Sharon is a highlight for the team, and a special shout goes out to these two also for their outfit prep and steaming efforts. 



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