Where do we start, 2020 has been testing hasn't it?
As Melbourne heads into the second week lockdown 2.0, I thought it an excellent time to sit down and share with you what's been going on behind the scenes at Sassind so far in 2020.
For us it all started the weekend of our last pop-up in Bendigo the weekend of 14 + 15 March. Of course we were well aware of growing concerns over Coronavirus. Still, it wasn't until catching up with the news on that Saturday night and seeing the craziness of the panic buying that was going on in the supermarkets, did it become a serious concern as to what was going to happen in the coming weeks. Anyhow the rest you know its history + four months on we are still experiencing unpredictable and quite frankly frightening times here in Melbourne.
As an online business, we have so appreciated the support of our beautiful community throughout this time. Factory closures in India meant that our planned winter shipment of cashmere, merino and shoes had to be cancelled because they could not guarantee delivery dates. Fortunately, we were in the unique position of having past collections still available made up of classic styles which mix and match back with each other seamlessly. Why did we have this stock? Because we never go on sale. We don't need to. We always have classic styles that will not be considered dated by the next fashion 'cycle'. We are a slow fashion and lifestyle brand, still keeping at the forefront of our mind that timeless, comfortable, and quality is at the core of what we do.
So what's next for Sassind? We've been busily working on a spring collection with our factories in India. This will include a brand new range of cotton knits, linen, + new styles of shoes. Given that I would generally take a minimum of 2 trips to India to work on new collections in the factories with their technicians, this has been a challenge. We've found a rhythm + we are so excited with what we have created for this upcoming release. Even with their factories closed for production, each of our supply partners was able to hold onto their technicians so they could continue on developments. This has given everyone we work with something positive to work toward, and for you - our customer, something to look forward to. Stay tuned for some sneak peeks in the coming weeks!
So as we celebrate our 4th Birthday month, I find myself even more reflective than birthdays past. I am so very grateful for the beautiful community of ladies we have built up over the past four years. Your orders + thoughtful messages over the past months mean the world to me.
Also in The Lounge
Normally at the end of the year Sassind will reflect on the year that was. But, like all of you, we're pretty ready to shut the book on it and move on. So in the spirit of looking forward, here are Sassind's team goals for 2021.
With a near total ban on international travel for the year, why are the style names of the SS20 collection after exotic cities? Tamara shares her thought process in this short but sweet blog post.
When the world shut down but Western Australia was lucky enough to remain open, Sassind staffer and Perth resident, Cate, decided to make the most of this gift and began her 'Closed Border Bucket List'. See where she had been, where she is now and where she will travel next. And maybe it will inspire your travels when the world eventually open up again.