It used to be the norm for fashion houses to have 2 releases a year: Spring/Summer and Autumn/Winter. These days that is much higher. Most fast fashion companies have weekly releases. Fast fashion may be a great way to access trends cheaply but there are major costs associated with it to the environment and the people who make them.
The collapse of the Rana Plaza building in Bangladesh that took the lives of over 1000 workers is just one example of the inequality of fast fashion.
So, let's slow down and look at an alternative:
Slow Fashion considers the materials used, how the garment is made and who is making it, in order to be ethical without compromising on quality.
Sassind works off 2 releases a year, Tamara and Craig Ryan have visited the factories personally and have forged strong business relationships with their suppliers, they conduct quality control check of the facilities up to 6 times a year, work solely with natural fibres and design garments to last season after season.
So where do you stand? Fast or slow?