FREE SHIPPING for all orders over $129 + AFTER PAY: buy now, pay later!

Behind The Scenes, Sassind Winter Shoot 2017

Behind The Scenes, Sassind Winter Shoot 2017

May 31, 2017

Since launching sassind 10 months ago, I often get asked what I enjoy most about running my own business. The answer to that is that I get to chose who to work with. I've loved being able to surround myself daily with people I respect and admire and who's company I genuinely enjoy. Our campaign photographer, Nikole Ramsay, is one of those people. We've just completed our third campaign shoot together on location near our family beach house on the Great Ocean Road. Each shoot requires much preparation. Nik and I spend hours scouting for the right location, working on the shoot list, and constantly (sometimes obsessively) checking the weather and tides.

Our winter 2017 campaign shoot used 4 locations along the Great Ocean Road; Moggs Creek, Aireys Inlet, Fairhaven, and Point Roadknight. We pick location's based on several factors. We need to consider logistics, light, and most importantly textures and colours which compliment the collection. The Surf Coast was ideal for our second winter collection because it boasts so many diverse and contrasting landscapes. 

Call time for this shoot was 6 am because we had to work with the tides to get the awesome collection of shots Nik captured at Sunnymead Beach. Kate Radford, hair and makeup guru, worked her magic on our two gorgeous models for the day and had them down on the beach on schedule for 7 am. Kate's also someone we've worked with from the beginning and has shown tremendous support of the brand.

A big shout out to the girls behind the scenes too. My Mum Vick and her friend Sharon worked wardrobe getting the girls dressed and to each location. They also made sure we had a warm fire to come home to between shoots, along with preparing a sensational lunch.

Campaign shoots are now the absolute favourite part of my job. Even though the lead up can be very stressful, the team I work with on the day always make it great fun and have a fantastic CAN DO attitude. I always leave the shoot on a high excited to see how the shots turn out and invigorated after working with such a top team of professionals.




Also in The Lounge

Seychelles : Paradise Unplugged
Seychelles : Paradise Unplugged

March 15, 2019

Strung out across the Indian Ocean like a string of rather beautiful pearls, the 115-island nation of Seychelles is one of those rare destinations where rumours of paradise are pretty close to the mark...

Read More

Caring for your natural fibres
Caring for your natural fibres

March 06, 2019

At Sassind we spend considerable time sourcing natural fibres of the highest quality to transform into timeless, versatile and luxurious casual wear. We create our garments to be enjoyed for many years but sadly there are natural predators...

Read More

A local's guide to Hobart
A local's guide to Hobart

February 14, 2019

There has been such dynamic development that I feel like a tourist every day in this burgeoning city. And as much as we want to keep this island paradise to ourselves, I invite you to come on down and if you like, enjoy this experience of a day out touring the riverfront.

Read More