This year has seen the word “pivot” thrown around a little too much but honestly, I can think of no better word to describe what we’ve been doing since March, in order to face this challenging season and to support you: our wonderful Sassind community.
By the end of April? We had to face a devastating reality: our winter 2020 knitwear shipment was not going to make it due to factory closures and lockdown in India. We were quite fortunate in the face of this unexpected blow, as I discussed in my last post, we were holding stock from earlier seasons and it’s been so rewarding to see our customers ordering and appreciating our classic designs from previous seasons, supporting Sassind through the tumultuous year of 2020. The process of reorganisation highlighted that we, in fact, had an excess in some styles/colours/sizes, for a number of different reasons.
After the initial shock of the pandemic and it’s impact, we had a team talk about what to do and decided we wanted to reward and celebrate our customers and loyal Sassind community. We planned an archive clearance in our fancy new warehouse to clear some of this excess and make way for our fresh new Spring collection (landing in October). Wheels in motion, we were excited to include this event as part of our birthday celebrations in July, but of course, this was not meant to be with Melbourne facing lockdown 2.0.
Once again? We must pivot! We’ve created an Archive Clearance Collection on our website featuring products that have been sitting with us for some time, as I said, for varying reasons. It may be that I miscalculated on sizing break ups, maybe I totally misjudged a style for our Sassind community or that I just simply ordered too much.
We may not get to see your faces in person but rest assured each and every one of your orders put a smile on our faces. And we love to see how you style us online! (Tag @sassind_melbourne or #sassindstyle on Instagram to make sure we see your posts.)
I’m writing this down and sharing it with you because I don’t want our beautiful supporters to think one of our main brand messages is being ignored: that we never go on sale. Rest assured we will never revert to the popular discounting model set by the majority of fashion retailers (where clearance sales are held after each season, continually clearing collections to make way for the next.) We know how that can feel. Like everything is getting faster and faster and it’s confusing and at times, confronting. We don’t want that for you, from Sassind. We want to make classic investment pieces for your wardrobe.
In 4 years since Sassind was born, we have never gone on sale and while these last 4 years have been a steep learning curve, for me (and for everyone working with me at Sassind), slow fashion is in the very heart of what we do - that is not going to change.
Thank you for your support until now and especially throughout this unexpected and strange year. x
Also in The Lounge
Normally at the end of the year Sassind will reflect on the year that was. But, like all of you, we're pretty ready to shut the book on it and move on. So in the spirit of looking forward, here are Sassind's team goals for 2021.
With a near total ban on international travel for the year, why are the style names of the SS20 collection after exotic cities? Tamara shares her thought process in this short but sweet blog post.
When the world shut down but Western Australia was lucky enough to remain open, Sassind staffer and Perth resident, Cate, decided to make the most of this gift and began her 'Closed Border Bucket List'. See where she had been, where she is now and where she will travel next. And maybe it will inspire your travels when the world eventually open up again.