As we lean into our fourth year, now is the perfect time to reflect on the evolution of sassind. We started with a simple need - the need for travel wear that was luxurious and comfortable to live in. And from there we have evolved in a truly organic way, never straying far from its original ethos and we couldn't be prouder. From collections of cashmere to merino knits, basics in luxe organic cotton + everyday wear in natural linens, we strive to dress every woman; the traveller, the daydreamer + the homebody.
As avid travellers who lived and worked in luxury hotels for more than 15 years, we found we were continually adapting to our ever-changing surroundings. Setting up home in new climates left us on a search for comfort, familiarity + a wardrobe we could feel at home in when in reality we were miles away from it. And although sassind was initially created for the traveller, what about when the traveller comes home? We want everyone to experience this form of comfort in dressing, so much, so it becomes a lifestyle. So we worked at bringing this feeling into our homes, by way of pieces that are diverse and ageless. When designing, we have every woman in mind; working tirelessly to create the perfect shape, the ideal fit in luxurious fabrics. In a style that is universal, no matter what your size and shape.
We have learnt that everyone can use a helping hand. So we created capsule collections for every travel experience you may have. Climate specific pieces that can be mixed and matched in fabrics that breathe and drape so you are always comfortable, in shades that are classic and will work back into your existing wardrobe seamlessly. And when you arrive home, these pieces also work as everyday wear for seasons to come. We also introduced our complimentary styling sessions. Shopping for your shape + style can be time-consuming and tricky; our specialised one on one service will advise + guide, recommending items that suit your lifestyle. This service has been described as a 'lifesaver' helping hundreds of women dress with confidence every day.
Our team of ethical and responsible suppliers ensure that quality is never compromised, that their workplaces are fair and that their love for what they do is the heart of their business. And now, because of our relationship with them, we can offer a range of core range styles which are continually re-stocked, coupled with one-off styles which are ordered in limited quantities and refreshed with new and exciting styles throughout the year. We are quality over quantity and are confident that we supply you with the softest of cashmere, merino, silk and the finest of cotton + leather. We know that our range is the best it can be.
We are 100% committed to SLOW FASHION offering classic modern styles, which will last for many seasons to come. And as we grow, we become more in tune with what our customer wants, and always have this in mind when designing our future collections. We design for real women + are so happy that you are here with us.
Normally at the end of the year Sassind will reflect on the year that was. But, like all of you, we're pretty ready to shut the book on it and move on. So in the spirit of looking forward, here are Sassind's team goals for 2021.