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The evolution of sassind

The evolution of sassind

July 05, 2019



Owning our own business has been a dream, and we are so excited that this month we turn 3! Sassind has evolved within those years in a truly organic way, never straying far from its original ethos and we couldn't be prouder.



Our dream was to bring luxury to the masses. As avid travellers who lived and worked in luxury hotels for more than 15 years, we found we were continually adapting to our ever-changing surroundings. Setting up home in new climates left us on a search for comfort, familiarity + a wardrobe we could feel at home in when in reality we were miles away from it. And that is when sassind was born.



Travelling can be unpredictable - plans can fall through, bookings go awry + the weather can turn so we wanted to create one thing that can always be relied upon - and that is a travel wardrobe. Clothes that embrace you, comfort you + are versatile enough to take you from day to night, country to country.



Sassind is designed and created for the traveller, but what about when the traveller comes home, and they want to lounge? We want everyone to experience this form of comfort in dressing, so much, so it becomes a lifestyle. So we worked at bringing this feeling into our homes, we are for the daydreamers, the travellers and the homebodies by way of collections that are diverse and ageless. When designing, we have every woman in mind; working tirelessly to create the perfect shape, the ideal fit in the most perfect fabrics. In a style that is universal, no matter what your size and shape.



Our search for ethical and responsible suppliers was a must because slow fashion is what sassind subscribes to. We will not ever be a brand dropping ranges every month, latching on to a trend - turning it out + then putting it on sale. We are quality over quantity, day in day out. Over the past three years of business, we have forged secure connections with our makers. We want to ensure that quality is never compromised, that their workplaces are fair and that their love for what they do is the heart of their business and in turn, we will supply you with the softest of cashmere, merino, silk and the finest of cotton. We know that our range is the best it can be.



From our humble beginnings, we are so proud to say we now keep a range of core range styles which are continually re-stocked, coupled with one-off styles which are ordered in limited quantities and refreshed with new and exciting styles throughout the year. We are 100% committed to SLOW FASHION offering classic modern styles, which will last for many seasons to come. And as we grow, we become more in tune with what our customer wants, and always have this in mind when designing our future collections. We design for real women + are so happy that you are here with us.

 
 



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